| Campaign | Spend | Clicks | Impr | CTR | All Conv | CPA |
|---|---|---|---|---|---|---|
| PMax | Parents | $291.79 | 17 | 3,442 | 0.49% | 7 | $41.68 |
| Search | Parents | $204.93 | 26 | 413 | 6.30% | 1 | $204.93 |
| PMax | Schools & District | $126.60 | 7 | 649 | 1.08% | 3 | $42.20 |
| Search | Schools | $97.57 | 15 | 273 | 5.49% | 0 | — |
| Search | After School Program | $14.25 | 3 | 197 | 1.52% | 1 | $14.25 |
| Total | $735.14 | 68 | 4,974 | 1.37% | 12 | $61.26 |
Key Insight: PMax | Parents is the top performer with 7 conversions at $41.68 CPA. PMax | Schools & District also strong at $42.20 CPA with 3 conversions. The After School Program Search campaign scored a conversion at just $14.25 — best CPA of the week. Search | Parents has higher CPC due to competitive tutoring keywords but still driving traffic.
| Search Term | Clicks | Impr | Cost | Conv |
|---|---|---|---|---|
| tutoring near me | 6 | 30 | $47.34 | 0 |
| tutoring services near me | 3 | 12 | $32.03 | 0 |
| tutor near me | 3 | 18 | $28.82 | 0 |
| math tutoring near me | 2 | 9 | $19.98 | 0 |
| after school programs near me | 2 | 14 | $9.76 | 1 |
| school tutoring programs | 2 | 7 | $11.51 | 0 |
| kumon tutoring | 2 | 11 | $15.42 | 0 |
| Campaign | Spend | Clicks | Impr | Leads | CPL |
|---|---|---|---|---|---|
| Leads | Parents | $83.48 | 64 | 2,926 | 14 | $5.96 |
| Leads | Schools | $196.09 | 54 | 3,157 | 8 | $24.51 |
| Traffic | Teacher Referral | $86.81 | 113 | 4,329 | 0 | — |
| Traffic | Teacher Referral | CUE 2026 | $62.09 | 39 | 3,277 | 3 | $20.70 |
| Total | $428.47 | 270 | 13,689 | 25 | $17.14 |
Key Insight: Leads | Parents is the standout with a $5.96 CPL — 14 leads on just $83 spend. This is the most efficient campaign across both platforms. The CUE 2026 Teacher Referral traffic campaign also generated 3 leads at $20.70 CPL. The Schools lead campaign delivered 8 leads at $24.51 CPL. Combined Meta delivered 25 leads at just $17.14 vs Google's 12 conversions at $61.26.
Platform Breakdown: Meta is driving the bulk of lead volume (25 of 37 total) at a significantly lower CPL ($17.14 vs $61.26 on Google). Google PMax campaigns are performing well with 10 of 12 conversions. The Parents audience continues to be the strongest segment across both platforms.
| Stage | Description |
|---|---|
| New Lead | Incoming leads from ads and forms — awaiting initial contact |
| Contacted | Initial outreach made via email/phone/SMS |
| Qualified | Lead confirmed interest and fit for services |
| Proposal Sent | Pricing/proposal shared with decision maker |
| Won | Deal closed — student enrolled or contract signed |
CRM Note: All ad leads are flowing into the GoHighLevel School Leads pipeline. Leads from Meta forms and Google are being captured and routed through automated follow-up sequences. The team should review the New Lead stage regularly to ensure timely follow-up within 24 hours of lead submission.
Result: Strong 47.8% open rate from conference leads. 3 clicks recorded — these warm leads from the CUE conference are engaging well. The personalized follow-up approach is working.
Result: Solid 32.3% open rate on the Spring Break promotion to 161 recipients. 2 link clicks and 2 unsubscribes. Seasonal timing resonated with the parent audience.
Result: Best click rate of the 3 campaigns at 2.4% with a strong 37.2% open rate. 4 clicks from 164 recipients. The pricing/store content generated the most engagement, indicating parents are actively exploring services.
New spring-themed and Earth Day ad creatives designed this week for upcoming Meta Ads campaigns.
Creative Strategy: 10 new ad creatives produced this week covering spring tutoring themes and Earth Day educational content. These will be rolled into new Meta ad sets targeting parents for seasonal engagement. The cartoon illustration style maintains brand consistency while the seasonal messaging creates urgency around spring/summer learning opportunities.
Wins This Week
✓ 37 total leads across platforms at a $31.45 blended CPL
✓ Meta Parents campaign delivering leads at just $5.96 CPL
✓ Google PMax campaigns generated 10 of 12 total conversions
✓ Conference follow-up email achieved 47.8% open rate
✓ Store pricing email drove highest click rate (2.4%) of all campaigns
✓ 10 new spring and Earth Day creatives ready for deployment
Areas to Watch
⚠ Google Search | Parents CPA is high at $204.93 — review keyword targeting
⚠ Google Search | Schools has 0 conversions on $97.57 spend this week
⚠ Email click rates could improve — consider stronger CTAs and button placement
⚠ 3 email unsubscribes this week — monitor list health
Next Steps
→ Launch spring-themed and Earth Day creatives in new Meta ad sets
→ Review Google Search keyword bids to improve CPA on Parents & Schools campaigns
→ Follow up on all new GHL leads within 24 hours
→ Test new email CTA designs to improve click-through rates
→ Continue CUE conference lead nurture sequence
→ Plan summer tutoring campaign creative for early April launch